Beef, The New Promotional Tool: Davido-Wizkid, Huspuppi-(Ice Prince x Phyno), 9ice-Falz…

Wizkid and Davido
Wizkid and Davido

The influence of beef have started way back in the 90s, Pac and Biggie had a beef so grand that it divided the nation into two (East and West coast).

Fast forward couple years later JAY-Z and NAS had a beef that shot up JAY-Z in the music hierarchy. So it’s needless to say beef is an important part of promotion. Well, I think Hushpuppi got this, his shade at Phyno and Ice Prince increased his popularity tenfolds. Everyone now googles ‘Hushpuppi’ to know all about him and his activities. Blogs are also writing about him to gain traffic on their platforms.

Falz and 9ice after settling
Falz and 9ice after settling

The increased tension between Davido and Wizkid is a promotional act instigated by Davido but they both riding on the back of the attention, throwing shades at each other like they don’t dine together!

The Falz and 9ice saga is a testament to beef now being a promotional tool. So I say to all upcoming throw digs at anyone it might land somewhere. What’s your opinion about beef?

So to all chronic fans, don’t get yourself worked up. These guys aren’t serious a bit! Just get entertained.

Seyi Shakespear'

Seyi Shakespear'

Writer, poet and social critic
Seyi Shakespear'

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