EME boss, Banky W and Soul singer, Nonso Amadi have created a dope piece for married couples in “Running After U” and for better understanding of the song, the singer, Banky, has revealed the inspiration behind the song, the making of the video and some details on how he pulled it off.
Through a post on his blog, the singer stated that the entertainment industry and the internet is full of videos about love while dating, breakups, twerking, proposals and weddings but nobody is promoting the institution called marriage.
To Banky, having songs and videos that show how happy imperfect people in marriage can be perfect for each other and happy too will go a long way, hence “Running After U”.
The singer revealed that the song was supposed to be about relationships but he flipped the script at the last minute, calling on his married friends and their partners to come make appearances in the video.
To Banky, the journey of marriage is never easy and both partners need to always be willing to work it out but while aiming for a successful marriage, they should learn to be happy in the process. In his words; “The journey of marriage isn’t always easy, but with the right person, every step ends up worth it”
With visual representation being an important aspect of life and tool for teaching, Banky believes positive interpretation of marriages will go a long way.
Read the post below;
Do you ever think about the fact that there aren’t too many celebrations of Married life on Music Television? There’s a lot of hooking up and twerking, and a lot of dating, consummating and flirting… and there are a WHOLE lot of proposals-and-wedding day music videos.. but there aren’t too many celebrations of the married life that comes afterwards. We just kind of, focus so much on the wedding day itself, and assume, hope and pray that they lived happily ever after.
In the “Running After U” song, I tried to tell the story of how my wife and I got together. But 24 hours before we shot the video, I decided I wanted to use the video to celebrate the whole journey of marriage. And so I drastically altered the original casting plans last minute, and called up all my married friends who were in town, to come hang out on set, have some fun together, and celebrate the decision to attempt this thing called life together. The journey of marriage isn’t always easy, but with the right person, every step ends up worth it.
If there’s one thought I’d like for people to take away, it’s that… Nobody’s perfect, but you can be perfect for each other – you just have to find someone worth trying for. Run after her, then run with her, until you conquer “forever” together. And while you attempt to do this, don’t forget to have some fun.
Without further ado (read this part in a-Banky-W-the-host-with-the-most-type-of-voice-with-Charles-Okocha’s hype man)
Ladies and Gentlemen!! (– gentlemen)
Featuring the incredibly gifted Nonso Amadi(that boy is a genius)!!! ( -genius)
Starring some of my amazing friends!!! (…who were kind enough and available in the country at the last minute to bless us with the most amaaaazing cameos!!)
Special shoutout to Osas & Gbenro, Captain & Toolz, Egbon Steve & Yetunde, Noble & Chioma, Aurelien & Tosyn, Papi J & Kaffy, Ik & Olo!!!
Special shoutout to the rest of my friends who really wanted to join us but couldn’t make it!!
Thank you to @iamdubson, the dancer who won my #LoveUBaby video challenge, for letting us bring you on set to share your amazing talent with the world again. Thank you to all our models and dancers, especially Taragold and Natasha.
Thank you to my DOP Mattia, my animator Tise, my co-Producer Debola, the fantastic crew on set, and everyone in-house at the most amazing former-record-label-turned-media-agency-conglomerate in Nigeria, EME.
And last but not least, thank you to my inspiration, Susu, the whole reason that the song was possible in the first place.
Directed by yours truly, Mr Banky Wellington, and created in Lagos, Nigeria, – please watch and share the “Running After U” Music Video.
Now that you understand the message he was trying to pass, watch the video again below